sweatpants.eth is an ecommerce brand operating within the Web3 ecosystem that focuses on showcasing Web3 domain names on customers' choice of apparel.

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The brand desired a logo that would not only appeal to Web3 natives but to non-natives as well. This resulted in a 'product-focused' composition, with esoteric elements placed throughout to reference diverse facets of the brand's distinctive market niche. The slogan "WEAR YOUR IDENTITY" underscores the essence that Web3 domain names, while capable of hosting websites, primarily serve to identify on-chain wallets and serve as universal usernames across platforms, thus embodying one's digital identity. The 'Ξ' in "IDENTITY" is the currency symbol for Ethereum, which comes from the Greek letter Xi and looks like a stylized capital E. Ethereum serves as the foundational blockchain for hosting Web3 domain names through the Ethereum Name Service (ENS). The ".eth" positioned alongside the logo highlights the top-level domain (TLD) uniquely associated with ENS domains.