Stepworks
AN ADDICTION TREATMENT CENTER.
Overview
Stepworks is a rehabilitation and addiction treatment center based out of Nicholasville, Kentucky.
The client required the creation of images and videos tailored for dual purposes: social media advertising and internal staff training.
Objective
Each visual asset was to convey a serene and contemplative atmosphere through the use of calm and subtle tones, predominantly featuring blues and grays. The primary goal was to evoke a meditative emotion that resonated with the patients.
Approach
Color correction techniques were applied meticulously to enhance each image, ensuring an inviting and positive spirit surrounded the subject(s). This contributed to the overall visual narrative, aligning closely with the client's branding and messaging strategy.
Deliverables
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Images optimized for social media platforms (dimensions and formats specified).
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Videos tailored for both advertising campaigns and training modules.
Additional Notes
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Visual consistency across all deliverables to maintain brand identity.
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Collaborative feedback loop to ensure client satisfaction and alignment with project goals.
